Improving Access to Genuine, Affordable Medicines and Personalized Care for Africans Leveraging Technology, Education and Support
HubPharm is a social enterprise that offers comprehensive care for patients with Non Communicable Diseases (NCDs) through our innovative digital pharmacy. Our services include medication management, adherence support, health education, health screening, healthy lifestyle support, telemedicine, and digital tools. We’re committed to improving patients’ health outcomes, preventing deaths, and reducing costs for Africans.
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Our Purpose
A healthy Africa!
Our Mission
To prevent premature deaths and improve the quality of life for 300 million Africans living with chronic conditions through AI-powered medication access and adherence infrastructure.
Our Vision
A continent where no African dies from a preventable or treatable chronic condition due to lack of access to affordable, genuine medicines and care.
Our Commitment
To serve 3 million people monthly through our products and services by 2033.
About Us
The Crisis of Chronic Disease in Africa
Chronic diseases— including cancer, diabetes, hypertension, lupus, hepatitis, HIVs and autoimmune disorders — are the fastest-growing cause of premature death across Africa. Yet health systems are profoundly ill-equipped to serve the patients who need them most.
Root Causes HubPharm Addresses
1. Fragmented and Unreliable Medicine Supply Chains
Over 65% of specialty medicine supply chains in Africa are fragmented. Patients with cancer or complex diseases routinely visit 10–20 pharmacies before locating their medication — if they find it at all.
2. Counterfeit and Substandard Medicines
An estimated 30–42% of medicines circulating in sub-Saharan African markets are substandard or falsified. Patients who do find medicine have no reliable assurance it is genuine or efficacious.
3. Catastrophic Medication Non-Adherence
Even when patients access authentic medicines, adherence rates for chronic conditions in Africa average below 50%. Lack of reminders, health literacy gaps, and cost barriers cause patients to abandon treatment — with life-threatening consequences.
4. No Coordinated Chronic Care Infrastructure
Africa lacks the pharmacy-led coordinated care infrastructure that exists in high-income countries. There is no system that combines reliable medicine sourcing, adherence technology, and personalised clinical support into a single accessible patient experience.
The Solution
HubPharm solves this through a Human + AI coordinated care model:
•      Guaranteed specialty medicine sourcing through a trusted manufacturer and distributor network
•      AI-powered adherence monitoring (Afiya) with refill prediction and medication reminders
•      Coordinated care team of pharmacists, lifestyle coaches, and doctors for ongoing care
•      Reliable last-mile delivery — locally across Nigeria and internationally to the diaspora
•      HealthCoach – An E-learning Platform for NCDs
This transforms prescriptions into continuous care, behavioral change and improved patient outcomes.
Our Core Values (HOPE)
Board Licensed Pharmacists, Healthcare Professionals & Tech Expert?
Our Social Impact
We have helped over 5,000 Africans to improve their health and well-being by providing access to medicine, advice, and education.
We are providing decent work for young people to achieve economic empowerment
We are using innovative collaboration to transform the health system for all stakeholders
A better pharmacy for everyone
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